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Your lists This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include:
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★ Animated Videos Creator Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels -- both free and paid -- that are at a company's disposal. These channels include social media, the company's own website, search engine rankings, email, display advertising, and the company's blog.
The criteria and metrics can be classified according to its type and time span. Regarding the type, we can either evaluate these campaigns "Quantitatively" or "Qualitatively". Quantitative metrics may include "Sales Volume" and "Revenue Increase/Decrease". While qualitative metrics may include the enhanced "Brand awareness, image and health" as well as the "relationship with the customers".
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conversion One of the earliest adopters of Internet marketing in the world of Fortune 500 companies was the Coca-Cola Corporation. Today, this huge purveyor of soft drinks has one of the strongest online portfolios in the world. More than 12,000 websites link to the Coca-Cola homepage, which itself is a stunning display of Internet savvy. Their homepage alone sports an auto-updating social network column, an embedded video, a unique piece of advertising art, frequently rotating copy, an opt-in user registration tab, tie-in branding with pop culture properties, and even a link to the company's career opportunities page. Despite how busy that sounds, the Coca-Cola homepage is clean and easy to read. It is a triumph of Internet marketing for its confidence, personality, and professionalism.
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He has an expertise in performance marketing channels ranging from search engine marketing, social media, display advertising, email among other marketing verticals. He’s created and led multi-million dollar digital marketing campaigns for clients across different industry such as retail, consumer packaged goods, TV and entertainment, education, and travel and tourism. A native of Colombia, he has an expertise in the Latin American, US Hispanic and general US markets.
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