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You can tailor your PPC ads to appear when specific search terms are entered, creating ads that are targeted to a particular audience. Do you want to get started on it today? Here are a few key resources for you: 5Personnel Cheers! Creative Network App Push Notifications Media advertising strategy Click to share on Pinterest (Opens in new window) Anonymous The Ultimate Guide to Digital Marketing is full of insights and strategy for business owners, marketing professionals, students, and anyone else looking to hone their current skills and get up to speed on the latest in digital marketing. 3rd May 2017, 09:35 PM   #3 Simply put, programmatic advertising is the purchasing of digital advertising space through a technology that automates the buying process. A demand-side platform (DSP) is often the technology that the advertiser buys the digital ad placement through. 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