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And you should make sure that you know about all of them before you decide what types of marketing you are going to include in your digital marketing strategy. Become a Windows System Administrator (Server 2012 R2) LeadsCouncil Implementing a Social Strategy Harvard Summer School Take Me To Chapter Four Adriaan Brits Comprehensive Training and 24/7 Support Main KPIs: Organic traffic As well as digital marketing being highly dependent on the Internet is that it is subject to a lot of clutter, so it marketers may find it hard to make their advertisements stand out, as well as get consumers to start conversations about an organisations brand image or products. Julia is a digital marketer, front-end engineer, and former Teach for America teacher. She has worked in marketing, product management, and web development roles at Scholastic, Udacity, and other companies. What is A/B Testing? 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