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To reach the maximum potential of digital marketing, firms use social media as its main tool to create a channel of information. Through this a business can create a system in which they are able to pinpoint behavioral patterns of clients and feedback on their needs.[30] This means of content has shown to have a larger impingement on those who have a long-standing relationship with the firm and with consumers who are relatively active social media users. Relative to this, creating a social media page will further increase relation quality between new consumers and existing consumers as well as consistent brand reinforcement therefore improving brand awareness resulting in a possible rise for consumers up the Brand Awareness Pyramid.[31] Although there may be inconstancy with product images;[32] maintaining a successful social media presence requires a business to be consistent in interactions through creating a two way feed of information; firms consider their content based on the feedback received through this channel, this is a result of the environment being dynamic due to the global nature of the internet.[29] Effective use of digital marketing can result in relatively lowered costs in relation to traditional means of marketing; Lowered external service costs, advertising costs, promotion costs, processing costs, interface design costs and control costs.[32] And as we all know, humans love it when people lift their egos. It’s a great feeling to get compliments and praise for your knowledge in a space. I’m a writer to the core. But, as much I love words, I recognize that they don’t jump off the screen and grab people’s attention. Let’s face it: even the most beautiful prose is pretty ugly, from an aesthetic standpoint. You’re not going to find a framed portrait of blocky text hanging at the Guggenheim anytime soon. From my own content marketing endeavors, I have seen my small business take off. Studies have shown time and time again that top-ranking sites are faster than their lower-ranking competitors: Clinical Assistant Professor , Director, Illinois MakerLab BuilderAll wins Here. Let me explain: • Floating Videos Creator Thanked 5 Times in 5 Posts Grad Entry Exam Icons of Entrepreneurship Optimization Get a 90-minute coaching session Become a Certified Digital Marketing Professional #7 -- Influencer Marketing Builderall Business

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