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Introduction to storytelling They don’t know your brand, so how can you expect them to give you information? You haven’t built the trust and credibility yet. The relationship isn’t there. If we look at these other definitions of digital marketing such as this definition of digital marketing from SAS: What is Digital Marketing and Why does it matter? or this alternative definition of digital marketing from Wikipedia we can see that often there is a focus on promoting of products and services using digital media rather than a more holistic definition covering customer experiences, relationship development and stressing the importance of multichannel integration. 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