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In the 2000s, with more and more Internet users and the birth of iPhone, customers started searching products and making decisions about their needs online first, instead of consulting a salesperson, which created a new problem for the marketing department of a company. In addition, a survey in 2000 in the United Kingdom found that most retailers had not registered their own domain address.These problems made marketers find the digital ways for market development.
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Marketing to sales handoff Marketing for musicians has been complicated and difficult. Piracy was a rampant issue in the early 2000s when digital music became popular. Now, many people use applications such as Spotify, Tidal, and iTunes to stream music. Though these platforms significantly cut back on piracy, they still put the musicians in poor situations. The artist receives only a small fraction of the transaction – less than a penny – each time his or her music is played.
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