Jump up ^ French, A. and Smith, G. (2013). Measuring brand association strength: a consumer based brand equity approach. European Journal of Marketing, 47(8), pp.1356-1367.
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Log in But I have also linked to this post multiple times since simply because it mentions me. Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
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