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1) A web presence. Depending on your home business, this can be a website or blog, or as basic as a squeeze page. You need a central place to send all your prospects that you own. While many people have turned to sites like Facebook to create their web presence, because you don't "own" the space and Facebook can (and often does) change it's rules, you should have your own site.
But what if you don’t want to blog? Well, you don’t have to. Here are the different forms of content marketing and how you can use them to fit your own business goals.
Power Up Your Small Business Manage complex customer relationships across a variety of channels – both digital and traditional.
Bootstrapping Best Practices for Choosing Effective and Captivating Social Media Visuals Build a website for your business Step 3: Show Them Your Infographic Creative Services Unit 10: Presentations & Next Steps
Most importantly, all of these compounding returns can help your content climb the Google ranks, which in turn helps it reach more people organically.
Using Dr Dave Chaffey's approach, the digital marketing planning (DMP) has three main stages: Opportunity, Strategy and Action. He suggests that any business looking to implement a successful digital marketing strategy must structure their plan by looking at opportunity, strategy and action. This generic strategic approach often has phases of situation review, goal setting, strategy formulation, resource allocation and monitoring.
And finally, there’s email marketing, which some already consider old-school. But it’s still one of the most effective channels. Once your customers have given you permission to contact them, you can email them at any time, providing value and asking them to buy when the time is right.
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