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Customers buy in a logical manner, following a specific journey from awareness to decisions. HubSpot calls this the buyer’s journey: Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience's needs, and creating valuable online content. However, that's not to say all businesses should implement a digital marketing strategy in the same way.
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Content syndication is simply the process of publishing your content (blogs, videos, etc.) to third-party sites that will re-publish it on their own.
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