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PrintEditSend fan mail to authors Tracking the Results of Internet Marketing Strategies To advance the valuable contributions marketing can make from boosting short term sales to growing long term market share, it is important for marketers to build trust and influence. But there are challenges:
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Home >> Track your competitors Link Building Data analysis is foundational in digital marketing. Campaigns are data-driven, built around the fundamental metric of website conversions. With this vital role, you’d think data would be treated with the utmost rigor. But too often, it’s not. Marketing reports are often based on hunches and spurious analysis – viewed through rose-colored lenses. In the SMB digital marketing sphere, the biggest … Continued
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