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Re-targeting is one of the most effective ways to market your business online, because you're marketing to "warm" traffic, or people who've already visited your site. If you've ever gone to a website and then seen those ads following you around the internet, then you're well aware of what re-targeting is.
A bridge between the offline and online worlds, QR codes allow smartphone owners to scan them and be directed to a webpage that contains more information about the product or service being advertised. A number of websites offer free QR code generators, but there's cost involved to purchase the ads themselves.
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Omnichannel Marketing Strategy: This includes deep analytics and data mining, such as AI and machine learning. Omnichannel marketing brings a diversity in mediums when it comes to communicating your brand and value-add. Focusing only on one medium can be limiting, especially if your buyers don't exist on that channel.
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Surf the web. If you are older and do not have much experience with the Internet, the first thing you should do is acquaint yourself with online promotion, such as banner ads on the sides of web pages, online shopping and online marketplaces, such as Craigslist, Amazon and eBay.
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