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Brand TruRank is a search engine marketing agency specializing in lead generation for small to midsize businesses using SEO, PPC advertising, and more. read more Watch the full course on LinkedIn Learning BuilderAll is the #1 Ultimate Internet Marketing platform that gives you all the components that you'll ever need to run a sustainable Online Business Bryan is not the only one who escaped from the cubicle by building an email list, but he’s the best when it comes to teaching you how to do so. Cross-platform measurement: The number of marketing channels continues to expand, as measurement practices are growing in complexity. A cross-platform view must be used to unify audience measurement and media planning. Market researchers need to understand how the Omni-channel affects consumer's behaviour, although when advertisements are on a consumer's device this does not get measured. Significant aspects to cross-platform measurement involves de-duplication and understanding that you have reached an incremental level with another platform, rather than delivering more impressions against people that have previously been reached (Whiteside, 2016).[41] An example is ‘ESPN and comScore partnered on Project Blueprint discovering the sports broadcaster achieved a 21% increase in unduplicated daily reach thanks to digital advertising’ (Whiteside, 2016).[41] Television and radio industries are the electronic media, which competes with digital and other technological advertising. Yet television advertising is not directly competing with online digital advertising due to being able to cross platform with digital technology. Radio also gains power through cross platforms, in online streaming content. 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