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However, with digital marketing there are some setbacks to this type of strategy. One major setback that is identified, is that Digital marketing is highly dependent on the internet. This can be considered as a setback because the internet may not be accessible in certain areas or consumers may have poor internet connection.
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Analytics to drive action Be sure to always map your content to the buyer’s journey. If you need ideas, here is a checklist of content types for each stage of the funnel:
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Online marketing is also known as Internet marketing, web marketing, digital marketing and search engine marketing (SEM). Online advertising and Internet advertising are one technique involved with online marketing, but are not synonymous with online marketing.
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