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Explore Power Editor and its uses. Understand that search engines are the key to most online marketing. Businesses are looking for ways to make sure their site and product are listed on the first page of a Google, Yahoo or Bing search. The main ways of doing this are SEO, meta tags, press releases, social media content, videos and paying for an ad to be placed at the top or side of the search page.
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Properly utilizing digital marketing allows you to promote your products and services while building customer relationships through “paid media” and “owned media” initiatives. So how do you put them together to create a comprehensive, effective marketing plan?
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