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They always pushed you to the next level, provided unique insights, and answered your questions with real breadth and depth. ” Subscribe to our RSS It’s about having consummate respect, always, for your audience and your market. Learn from experts in Digital Marketing — free for one month Learn more Get a taste of this course Todd Arher LinkedIn Learning About Us Careers Press Center Become an Instructor To create a planned digital strategy, the company must review their digital proposition (what you are offering to consumers) and communicate it using digital customer targeting techniques. So, they must define online value proposition (OVP), this means the company must express clearly what they are offering customers online e.g. brand positioning.

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