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If your company is business-to-business (B2B), your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels. Get more insights on risk and fraud including articles, research and other hot topics. TECHNOLOGY By checking and purchasing the product through my link, you don’t have to spend any extra fee or anything, and i will have some commission to build my review site to provide you more and more honest reviews. Moreover, i will be glad to give you a huge bonus (free of charge) with every product buying from my link. PRIVACY POLICY Marketing Automation Is Google's organic ranking dead? B2B Digital Marketing Lead Generation 1. He shows you the results that prove that the strategy works. 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