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Prior to blockchain technology, advertisers had very few details about exactly how the publishers were using their ads. Ad fraud and the high expense to have ads published makes transparency vital. Blockchain’s transparency lets advertisers identify exactly who is seeing their advertisements, ensuring they are marketing to real people, not bots.
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This definition emphasizes the focus of marketing on the customer while at the same time implying a need to link to other business operations to achieve this profitability. Yet, it's a weak definition in relation to digital marketing since it doesn't emphasize communications which are so important to digital marketing. In Digital Marketing Excellence my co-author, PR Smith and I note that digital marketing can be used to support these aims as follows:
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Snapchat is great because the options are so diverse. You can post anything you want just like you can on Instagram.
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It may be arguably what else belongs into „digital marketing.“ However, if you want to decide on your digital marketing strategy, you should be aware of these 10 – and choose the ones that you believe are best suited for your purposes. Keep in mind that they all interact with each other and often the lines are blurred.
Another spin on this includes working with complementary partners to run a huge giveaway. For example, years ago while working with a travel client, I reached out to several other complementary businesses (hotels, restaurants, etc.).
To clear it up: Business Toolkits For example, check out this content marketing funnel: 4. Video creation (and marketing)
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