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Get Started Cancel EVENTS Become a Software Quality Assurance Engineer GoodBarber Apply for Financial Aid See all white papers available now » Industry Advisory Council One of my favorite examples of a drip campaign comes from Kapost. Here is the first email in their sequence: Contact Us Alpha Academy Newsletter Take advantage of online display ads by putting up advertisements on search engines such as Yahoo, Bing and Google. Rich media ads, which are advertisements that allow potential customers to interact with the ad, create more engagement with consumers than your run-of-the-mill text ads. About Industry Advisory Council Certification Framework Careers Press Brand Assets More Great Local Service Providers Back to other options 99 Branding Guidelines   Ticketing support system Why you need to be using “social proof” in every campaign and why your conversion s*cks Desktop applications If you’re not actively marketing your business online in 2018, then you’re leaving money on the table. The answer, at its basis, is largely what I convey in a great majority of my books about search engine optimization and online marketing. It all boils down to one simple concept: add tremendous amounts of value to the world. The more value you add, the more successful you become. Essentially, you have to do the most amount of work (initially at least) for the least return. Not the other way around. 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