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Tens of billions of dollars are spent every single year marketing on the Internet. In 2009, Forbes Magazine reported that $65 billion would be spent in the following twelve months by American corporations on online marketing alone.
The role of digital platforms in supporting integrated multichannel marketing is an important component part of digital marketing, yet is often overlooked. In many ways, this highlights how important it is to break down silos between ‘digital’ and ‘traditional’ marketing departments. Online channels can also be managed to support the whole buying process from pre-sale to sale to post-sale and further development of customer relationships.
Essentially, though, internet marketing refers to the strategies that are used to market a product or service online, including: Google Tag Manager (2)
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Upload file The key to digital marketing mastery is understanding your target market. This is important because it will determine how you approach your digital marketing campaign and where you advertise. Once you’ve defined your audience you can design a plan of attack to cater specifically to them.
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Internet marketing is a pretty broad term. Any type of marketing efforts that you execute online will fall into this category. To help you get oriented, however, here are some of the most popular and important avenues small businesses need to know about.
Segmentation: more focus has been placed on segmentation within digital marketing, in order to target specific markets in both business-to-business and business-to-consumer sectors.
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I can’t stress the importance of this, because I know of people who once paid $1000 a year for Clickfunnels, who are now paying $3600 a year for it!
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This sounds like an interesting product, however my one main concern is with traffic. And that means you’re going to have to start bringing in more traffic, attention, backlinks, and leads to hit those lofty sales targets.
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