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I find that companies without a digital strategy (and many that do) don't have a clear strategic goal for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don't have goals with SMART digital marketing objectives you likely don't put enough resources to reach the goals and you don't evaluate through analytics whether you're achieving those goals.
For an example, check out Search Engine Journal’s Search Engine Nerds, about SEO, paid search, social media, and content marketing. As always, this content serves a few major purposes for my company:
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*YouTube – jump in front of the camera because mobile video consumption is on the rise. Pretty soon, your hard work on that post starts paying off in spades.
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HubSpot’s State of Inbound report found that marketers are still focusing heavily on growing their organic presence through blog content creation. You can’t just jump into this blindly.
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Jump up ^ Dodson, I (2016). The art of digital marketing : the definitive guide to creating strategic, targeted and measurable online campaigns. Hoboken, New Jersey: Wiley. ISBN 9781119265702.
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Masking + Compositing Browse All Lists Although online marketing creates many opportunities for businesses to grow their presence via the Internet and build their audiences, there are also inherent challenges with these methods of marketing. First, the marketing can become impersonal, due to the virtual nature of message and content delivery to a desired audience. Marketers must inform their strategy for online marketing with a strong understanding of their customer’s needs and preferences. Techniques like surveys, user testing, and in-person conversations can be used for this purpose.
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