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Website: Websites can be the Internet equivalents of offline brochures or mail order catalogs and they are a great way to establish your business identity.They can use text, images, and audio and video elements to convey the company's message, as well as inform existing and potential customers of the features and benefits of the company's products and/or services. The website may or may not include the ability to capture leads from potential customers or directly sell a product or service online.
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Karl Wirth | 5 min read Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects. This chapter will teach you how to make that judgment call.
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And since it’s the first thing searchers see on the page, you’ll likely get a lot of hits to your site. But you also pay for each and every one.
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Not only is it frustrating and timely, having to switch between all of the tools – one tool for SEO, another for email marketing, another to assist our website design, and over to another one for SEO again, its difficult. And not only that, it’s insanely costly. But to succeed online, we have little choice but to use a host of of tools that costs both time and money.
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