After that, you need to make a choice about how to construct an online presence that helps you achieve that goal. Maybe you need to set up an e-commerce site. If you’re interested in publishing content to drive awareness and subscribers, look into setting up a blog. A simple website or landing page with a lead capture form can help you start developing your brand and generating traffic. A basic analytics platform (like Google Analytics, which is free) can help you start to measure how you are tracking towards your initial goal. The Wikimedia Foundation aims to empower and engage people around the world to collect and develop educational content in the public domain. In coordination with a network of individual volunteers and independent movement organizations, the foundation has created a movement with over 30 million registered contributors who work together to share the sum of all human knowledge with every person on the planet.

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