One of my favorite examples of a drip campaign comes from Kapost. Here is the first email in their sequence: Launching and tracking campaigns
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Our Team Video & Mobile Marketing At first, I grew it the same way most other service businesses grow: Word of mouth.
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Evergreen content is the same way. We tend to think of it as stand-alone pieces of content that bring in traffic without any additional effort. Something isolated, set-it-and-forget-it. But if you treat your content that way, it will start dropping needles on the carpet with a quickness.
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The next step? How will you communicate with people. Sharpe says that you need to decide on this early on. Will you blog? Will you use social media? Will you build a list by working with solo ad providers? Will you place paid advertisements? What will you do and how will you do it? What you must realize here is that you have to get really good at copy writing. The better you get at copy writing, the more success you'll find as an internet marketer.
Take your time. Read and study one chapter at a time. Apply what you learn. And when you feel you've got the methods up and running, move on to the next chapter.
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So, the good news is that there are powerful reasons for creating a digital strategy and transforming your marketing which you can use to persuade your colleagues and clients. There is also now a lot of experience from how other businesses have successfully integrated digital marketing into their activities as explained in the example digital plans, templates and best practices in our digital marketing strategy toolkit.
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Issues And before that, the team behind LeadPages had already built up a name for themselves offering SEO and freelance consulting. They worked for years on building an audience and a reputation, which they’ve been able to successfully parlay into bigger and better things.
SEO This is also about expectations. Anyone that tries to sell you a get-rich-quick scheme is selling you short. There is no such thing. You have to put in the time and do the work, adding enormous amounts of value along the way. That's the truth of the matter and that's precisely what it takes. Once you understand that it's all about delivering sincere value, you need to understand where the money comes from.
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