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Fluid grids, flexible images, and media queries are the three technical ingredients for responsive web design, but it also requires a different way of thinking. Rather than quarantining our content into disparate, device-specific experiences, we can use media queries to progressively enhance our work within different viewing contexts. That’s not to say there isn’t a business case for separate sites geared toward specific devices; for example, if the user goals for your mobile site are more limited in scope than its desktop equivalent, then serving different content to each might be the best approach.
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But with so many different devices today, it’s getting harder to create apps and different versions for every device and operating platform. Business Business
I’m no Ray Dalio, but I’ve seen principles work wonders in our company’s web design and believe they can do the same for you. With that in mind, different companies can hold attention in different ways. Most of them choose to do it through compelling content.
BY SHIFTBRAIN INC. Related: 4 Ways to Make Your Business Website More User-Friendly
Responsive web design existed before it was given a fancy moniker. It was called “percentages” in HTML and it was also possible in Flash 10+ years ago, you could define it in your publish settings to scale the site based on percentages. The only thing really new is the snapping to a new layout based on specific sizes.
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