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Image Gallery Files 01:40 Learn HTML (HyperText Markup Language), the language common to every website. HTML describes the basic structure and content of a web page. If you want to build a website or web application, you'll need to know HTML.
Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favourably.
Varying fonts can help establish your message. If there is something that you want to highlight on a page, font size and weight can help establish a hierarchy of what is important and what is secondary information.
An engaging brand involves the face, voice and perception of your business. We craft: How Customers Choose & Share
$129/mo Frequently Asked Questions: Learn how to incorporate accessibility into your design process and make your next web project more accessible to all people, including those with disabilities.
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Your marketing material must communicate with your target audience in a clear and meaningful way. The quality of your content within your website pages, case studies, customer testimonials, and print materials plays a big role in this communication.
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